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Steven Johnson





Welcome, welcome, come on in, the water's lovely. You'll learn how to do paragraphs in no time, I'm sure, and how to tweak your settings so that the full post is in your RSS feed.

As for the substance of this post, I think it's a great idea that you credit on your blog sources that you can't credit in TNY. It might even help in getting people to talk at length -- not that I think that's a major difficulty for you.

And welcome to the side of the angels w/r/t healthcare!

Chris M.

"tweak your settings so that the full post is in your RSS feed" -- yes, please!

Also, if you're reading this, please put your article "Tea and Sympathy" up on your site. It's one of my favorites.

johnmoore (from Brand Autopsy)

Malcolm, with you joining the blogging fray … looks like we are one step closer to 'tipping' blogging.

Ben Casnocha

Hi Malcolm, great to see you join the conversation! I enjoy your writings.

-Ben Casnocha
Entrepreneur, Writer, High School Student



Malcolm - you rocked my world at the Catalyst Conference last year.

Welcome to the next frontier - the blogosphere!

Anil Dash

Welcome aboard -- as long as we're responding to your new effort by asking you to do more work, I can't wait to see what other links you put up on your sidebar. And of course, some shameless promotion of your own books.

Jason Malloy

Ok, Steven Berlin Johnson beat me then. Welcome Monsieur Gladwell.

Jason Malloy

Also, Malcolm, I don't know if you're set in your ways with your set-up here, but white text on black is generally a bad idea, because it's hard to read. It would also be easier on the eyes if you increased the font size a little bit. Also you should increase the leading.


Sorry, just trying to be helpful!

Jason Malloy

Oh yeah, I don't know how familiar you are with the "blog community" (or whatever), but Carl Zimmer's The Loom is another science blog you should definitely check out:


Carl does the best job I've seen of using his blog as an extension of his science journalism. A fine example, if you’re sorta’ iffy on how to exploit the medium.

sean coon

methinks i'm getting dizzy, but you'll get this straightened up in no time i'm sure.

on a serious note, thank you for joining the writing 2.0 crowd:


i'm looking forward to where you go with this...


welcome to the party. i hope you'll stay awhile. and how about an accompanying flickr account?! i'm curious to know what visuals stimulate you.

Steve Clackson

Welcome! It's good to have another voice to keep MSM on its toes.

Jason Wheeler

Every genius needs a blog!!!


Seconding the comments about paragraphs, font size and white on black. Please make your blog easier to read.

Signing up for the RSS.

"But I didn’t get give the title of the book or its authors." is missing the word "to" surely?

Very pleased you've got a blog.


Ahh -- something new for my start page!

But yes, black text on white, please. And maybe a little more white space in posts like these.


Yay! now we can link to your writing. So glad you've started blogging.


I'll be very interested to see what kind of gills you grow as you adapt to these new waters. As a long-form magazine writer who started blogging last year, I've found that the main difference, for me, is that while writing an article is symphonic, blogging is more like mixing. The hardest (and most liberating) thing to learn about blogging is to embrace disruption.

patti digh

I've no delusions that you will remember me, but when you took Q&A after a speech you gave in Washington DC a few years ago, I asked you to marry me.

It wasn't to be, alas, but the speech was that good.

I look forward to reading a more accessible, immediate you.

As a relative of C. Powell, I thought you might find this story interesting - the experiences of a white woman who takes on a black skin avatar in an online game, and the reactions she experiences: http://secondlife.blogs.com/nwn/2006/02/the_skin_youre_.html


Writing wouldn't be worth it if you couldn't constantly find things you wish you'd done differently or better, or perhaps omitted altogether. It just means that you are constantly improving and seeing things from different perspectives. Does knowledge after the fact really alter the work? In this case (as in most) no - this is purely armchair quarterbacking. Useful for next time, but futile for the game that has already been played.

Dan Lockton

Just to echo some of the other comments, I'm very much looking forward to reading your blog, and I think you'll find it invaluable in receiving examples and insights from readers who may have never come across your books or articles, but have perhaps had isolated thoughts along those lines without their ever having properly crystallised.

Both Blink and The Tipping Point, by skilful synthesis of examples and precedents from such a vast array of practical and academic fields, have given me a lot of inspiration to develop my own 'cross-disciplinary' ideas - in particular, 'Architectures of Control' (http://architectures.danlockton.co.uk ).

Good luck!

Dan Lockton
(designer, engineer and writer, UK)

Tara 'Miss Rogue' Hunt

Wow...yes...welcome....so much.

Colleen Wainwright

My, my. Christmas has come very early this year!

Thank you, thank you, thank you.

And welcome...


Much better layout, colour scheme and font size. Thank you.


>the experiences of a white woman who takes on a black skin avatar

Thanks for the plug, Patti-- I'm the author of the New World Notes blog and the embedded journalist in the online world Second Life. The place is rife with Gladwellian anecdotes, so I'm always grateful for his writing as a resource base.

Welcome to the blogosphere, Malcolm. You have an open invitation to be my guest in the virtual book club I host in Second Life. My last guest was Lawrence Lessig, for whom we created an avatar that looked exactly like him, and a completely readable virtual edition of his latest book:


With autograph functionality!


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  • I'm a writer for the New Yorker magazine, and the author of four books, "The Tipping Point: How Little Things Make a Big Difference", "Blink: The Power of Thinking Without Thinking" and "Outliers: The Story of Success." My latest book, "What the Dog Saw" is a compilation of stories published in The New Yorker. I was born in England, and raised in southwestern Ontario in Canada. Now I live in New York City.

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